TYPES OF CX SURVEYS
NPS: NPS stands for Net Promoter Score. It reflects the percentage of a company’s existing clients likely to recommend a company, a product, or a service to their family or friends. NPS works on a scale of 0 to 10.
CES: CES stands for Customer Effort Score. It reflects customer satisfaction, which is focused on the user-friendliness of your organization. CES asks customers to rate the user-friendliness of your product or service. CES works on a scale of ‘very difficult’ to ‘very easy.
CSAT: Customer Satisfaction Score, otherwise abbreviated as CSAT, is designed to measure how effectively your company meets and exceeds customer expectations.
![Person rating his experience with stars on smartphone app screen Person rating his experience with 4 stars on smartphone app screen, concept about online customer satisfaction feedback and quality evaluation of service, hotel or restaurant](https://www.myexperience.com.cy/wp-content/themes/woodmart/images/lazy.png)
How results help companies
CX results help companies transform feedback into growth and retention. Utilizing customers’ feedback will ultimately result in a better customer experience, repeated transactions, and positive reviews.
Companies can expect:
- Improved and increased customer loyalty
- Improved and increased customer satisfaction
- Higher word-of-mouth referrals
- Increased positive reviews